PROMO VIDEO QUESTIONNAIRE

Promo Video – Creative Direction Questionnaire

Editing starts only after this is completed AND after assets are delivered via the link below.

This is to define creative direction (not a quote request). Please be specific.

Your name *

Your email *

Brand / Project name *

1) Primary goal *

[radio* primary-goal use_label_element "Drive action (sign-up / download / booking)" "Explain clearly (what it is / how it works)" "Build brand vibe & awareness" "Combination (explain below)"]

1b) Priority *

[radio* priority use_label_element "Clarity" "Conversion (CTA/action)" "Vibe (emotion/atmosphere)"]

2) One-sentence core message *
Complete: “After watching this video, the viewer should understand/feel that…”

3) Target audience *

4) CTA (viewer action) *

5) Video length (hard choice) *

[radio* video-length use_label_element "15 seconds" "30 seconds" "45 seconds"]

6) Format(s) needed *

Vertical (9:16)Square (1:1)Landscape (16:9)

7) Platform(s) *

InstagramTikTokWebsiteYouTubeAdsOther

8) Must-include (non-negotiable) *

9) Must-avoid

10) Style & tone *

[radio* style-tone use_label_element "Raw & real" "Clean & professional" "Cinematic & high-energy" "Minimal & modern" "Other"]

11) Reference links

12) Music direction *

[radio* music-direction use_label_element
"Use original audio / natural sound"
"Use platform music (IG/TikTok library) – creator chooses"
"Client provides a licensed track (client confirms rights)"
"No music (text/voice only)"]

13) Assets link (required) *
Share everything in one folder (Drive/Dropbox/WeTransfer).

14) Assets checklist *

Logo (PNG/SVG)Brand colors (HEX/RGB)Fonts (names or files)Screens/UI/product images (if applicable)Brand guidelines (if available)Required text (tagline/CTA/@handles/URL)

15) Temporary assets guidance *

16) Deadline *

[acceptance* direction-confirm] I understand editing starts after this form is completed and the required assets are delivered via the link provided. [/acceptance]